Hello! I am Zaira, a creative producer, filmmaker and long distance runner.

My background spans more than fifteen years in film and virtual production, and today I bring that experience into a range of projects, teams and environments.

I support production teams and creative studios in making the most of their talent, helping identify efficiencies across workflows, systems and delivery, without adding unnecessary complexity.

I work with event organisers and brands, bringing a storytelling-led approach to social-first photography and videography, capturing and editing content that feels authentic, dynamic and built for how audiences engage today.

And I coach runners, drawing from my experience of completing 14 marathons and an ultra, supporting those at the start of their journey to build confidence, consistency and a strong foundation.